Before creating your Product Ads campaigns, you need a plan. What do you want to achieve with each campaign? What is the cost and profit structure of your products? What strategy should you adopt? With this information, you will be able to create a campaign with the right strategy and target ACoS.
In this learning path, you will learn the concept of ACoS, how to analyze the profitability of your business, the types of strategies that exist, and which one is best suited to your business.