In this learning path, we will walk through the bidding system, that is, how Product Ads makes your ads compete with those of other sellers and prioritizes winning ads in search results.
![](https://cdn.exceedlms.com/uploads/resource_hero_pictures/targets/2321627/w550/herobanners-pads-05.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy8yMzIxNjI3L3c1NTAvaGVyb2Jhbm5lcnMtcGFkcy0wNS5qcGciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjU4NDE5MzB9fX1dfQ__&Signature=Xyko2G~Y52U5mTYRCEFaimS93J9jRkhcrMsf2bXUIBpg9aV4VqhVPL58VPD-ZozEjff0vmF6VceSRXXbyvepprAAL8w-nvSrHGQev7zVViuznGaM~ghdOanU4vnO2UBdI~VJCmsBXYA0NMXWhDjNy2YGKtK~~OMbS29U9XHe9~1ZNtJhodS7iuAGj9gwhd5KT9L8na9y-DeWKWxMpUEiFR4uLkMVT2bVJFvd73drhjc72ZQUPCLUsBmFfZrQfLwW6hBQp5oW~PTNxpIsFHUdoXWFepEkxJt7nEHUCLqOeqSfPnujcbGtFBYjIGJWSQjOLCz-do0k6x2ZN6Yu-Zkq5Q__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
In this learning path, we will walk through the bidding system, that is, how Product Ads makes your ads compete with those of other sellers and prioritizes winning ads in search results.