In this course, we will explore the metrics you need to monitor to understand how your branding campaign is performing. From path-to-purchase metrics to understanding the impact of Mercado Ads on your business. Furthermore, you will learn how to find them, how to analyze them and tips on how to work with them.

Before starting this course, we suggest prior completion of the courses Why do Branding on Mercado Libre and Advertising Formats and Placements on Mercado Libre.